Meta ad sales plummet: how it could affect Facebook

Meta, parent company of Facebook and Instagram WhatsApp, Messenger and Oculus, announced that its net profits between January and September represented $18,547 million dollars, this figure is considered a 36% drop compared to the same period of the previous year.

According to EFE, in the first nine months of the year, Meta entered $84,444 million dollarspractically, the same turnover of the equivalent period of 2021, while its operating expenses skyrocketed, which explains the drop in profits.

Between January and September, investors in the company founded by Mark Zuckerberg only managed to earn $6.86 per share, below $10.27 dollars in the same period last year.

The increase in expenses was led by investment in research and development, an item to which the company spent nearly $8 billion more than in the first nine months of 2021.

The firm indicated that they also had expenses related to marketing, sales and administrative costs. The bad streak of the company is not new, since for two years little by little they have been losing followers, especially on Facebook.

Although Mark Zuckerberg’s company did not say if these negative numbers have to do with the drop in the number of daily active users, in February of this year, they acknowledged that it fell to 1,929 million in the last quarter of 2021, compared to 1,930 million in the previous quarter.

After what happened in February, the value of Meta’s shares plummeted almost 27% on the New York Stock Exchange. What happened represented the biggest drop in a single day, which according to financial experts was the biggest drop ever experienced by a company in the United States.

According to EFE, the revenue forecast for the next three months will be between $30,000 and $32,500 million dollars, figures that point to Meta expects the fall in internet advertising demand to persist and even worsen.

Last September, 2.93 billion people connected to one of Meta’s apps daily, representing more than a third of humanity, while 3.71 billion did so at least once a month.

Both numbers represent 4% year-on-year user growth for the company led by Mark Zuckerberg.

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